Intense competition in China’s electric vehicle market is prompting local automakers to offer cutting-edge technology not yet provided by Tesla in the country, sometimes at lower prices.
Companies are shifting focus from driving range to incorporating various features like in-car projectors, refrigerators, and advanced driver-assist systems into their rapidly launched models.
Unlike Tesla, which lacks such accessories and offers limited driver-assist tech in China, Chinese consumers prioritize entertainment and gadgets in their electric vehicles, while Europeans emphasize functionality, according to Li Yi, CEO of Appotronics.
The surge in demand for tech-equipped cars has contributed to significant revenue projections for companies like Appotronics, signaling a trend distinct from U.S. automakers focused on cost reduction.
