At a press conference after his exhibition boxing battle against Floyd Mayweather, Logan Paul was seen holding his Charizard Pokémon-card chain.
Is it better to invest in Pokémon cards instead of equities and bonds?
Logan Paul, a professional wrestler and internet celebrity, has proposed that. On Tuesday, he made an appearance on Fox Business’s “The Big Money Show,” where he talked about his recent purchases in the world of these cards and revealed his intention to auction off a very rare Pikachu Illustrator card that he purchased for $5.3 million in 2022.
“It’s the rarest and most valuable Pokémon card in the world,” remarked Paul. “If you have the money, don’t be afraid to take a risk, especially if you’re young.”
In addition, Paul, 30, has a Pristine 1999 Base 1st Edition Charizard Holo card in his collection.
Paul mentioned in his TV interview that the “traditional conservative environment” of the stock market may not be as relevant to younger people as investing in alternatives like Pokémon cards.
Traditionalists may view Paul’s remarks as harsh, but the truth is that alternative investments have existed for centuries and are still developing as a category, ranging from gold (GC00) to cryptocurrency (BTCUSD) to even modern collectibles like Pokémon cards. So, should they be included in a portfolio that is well-balanced?
In general, financial professionals are wary of the notion.
Undoubtedly, some people believe that precious metals have a place; gold is sometimes regarded as an inflation hedge, but this is up for discussion. However, there’s often a perception that collectibles don’t exactly qualify as a valid asset type.
According to financial experts, there are several reasons behind that. Collectibles can’t always be sold instantly like stocks because they aren’t as liquid as regular investments. They also don’t provide dividends or other forms of income. Additionally, they may incur additional expenses for insurance and storage.
As a coin collector himself, Thomas Van Spankeren, co-owner of the Chicago-based financial advising business Rise Investments, agrees that there is a certain pleasure in possessing something uncommon, but he believes collectibles should only make up a small percentage of a portfolio.
Additionally, Van Spankeren cautions against purchasing collectibles that are fads but could potentially lose value in an instant.
He stated, “I would go back to the Beanie Baby craze,” and he also admitted that he doesn’t particularly enjoy Pokémon cards.
Speculative assets shouldn’t make up more than 5% of a person’s portfolio, according to Edward Hadad, an adviser with Financial Asset Management in New York.
“Our philosophy is to invest in a well-diversified portfolio of stock and bond funds,” he stated.
Collectibles have no place in a portfolio, according to some experts.
“It is more like gambling than traditional investing,” stated Chad Gammon, the proprietor of Custom Fit Financial in Cedar Rapids, Iowa, and a seasoned financial advisor.
However, according to a 2020 study conducted by Credit Suisse and Deloitte Luxembourg, 44% of ultrahigh-net-worth individuals devoted between 2% and 5% of their fortune to collections, while 31% did so for more than 5%.
Collectors “often play an important role as a store of value,” according to Urs Rohner, who chaired the board of Credit Suisse at the time the report was published.
According to an index by analytics company Card Ladder through August, the market for Pokémon cards has experienced a monthly cumulative return of more than 3,800% since 2004. In contrast, the S&P 500 SPX increased by 483% throughout that time.
However, seasoned collectors dealer and industry analyst Stephen Fishler says that doesn’t mean consumers should start buying Pokémon cards—or other collectibles category, for that matter—right now.
He contends that studying and being familiar with the specifics of each category and collectible requires time. Some of the things can be overpriced, while others might be the real deal. According to Fishler, it’s no more complicated than comprehending a certain stock.
His words were, “You have to educate yourself,” “A feeling isn’t good enough.”

