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    Home » Builders ramp up price cuts on new homes to five-year high. They’re hoping a rate cut will rescue them.
    Real Estate

    Builders ramp up price cuts on new homes to five-year high. They’re hoping a rate cut will rescue them.

    Two-thirds of home builders are offering incentives to boost sales
    September 17, 2025No Comments
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    One of the biggest challenges for many potential homebuyers is still affordability.

    Since demand for new homes is still low, more builders are lowering the price of their newly constructed homes. They’re hopeful that this week’s interest-rate drop by the Fed would alter that.

    September saw low confidence among home builders due to the continued burden on house affordability. As the market remained weak, nearly four out of ten builders lowered their pricing to increase sales—the largest percentage in more than five years.

    As builders faced a dismal home-buying environment, sentiment was generally negative. According to the trade association, the National Association of Home Builders’ monthly confidence index remained steady at 32. The index was at 41 a year ago.

    However, builders are becoming more hopeful about the future as a Fed rate cut is imminent. In addition to helping them with developer and builder financing, they think that reduced interest rates would encourage more purchasers to enter the market.

    Big picture: Since many people can no longer afford to buy a home due to high mortgage rates and home prices, almost every aspect of the housing sector has collapsed.

    For the past few months, builders have been providing customers with incentives to help defray the cost of homeownership, but even that has ceased to be effective. More builders are attempting to lower prices, which indicates that they are growing more concerned about their capacity to sell homes.

    That relationship might alter if the Fed cuts interest rates, as is generally anticipated.

    Mortgage rates have begun to decline in reaction to financial markets’ expectations that the Fed will lower interest rates. Rather from being directly impacted by the Fed’s interest-rate policy, mortgage rates fluctuate in lockstep with the yield on the 10-year Treasury note BX:TMUBMUSD10Y.

    Related: “We are seeing a lot of interest in refinances” as mortgage rates plummet amid reports of a deteriorating U.S. economy

    In a statement, Buddy Hughes, a Lexington, North Carolina, house builder and developer and NAHB chair, stated, “A recent decline in mortgage interest rates over the past month should help spur housing demand.”

    According to a statement from Robert Dietz, chief economist for the NAHB, lowering interest rates will also benefit builder and developer financing.

    Important information: Home prices were lowered by 39% of builders in September, up from 37% in August. Since May 2020, this is the most percentage of builders lowering prices.

    September saw an average price reduction of 5%, which has remained quite constant over the past 12 months.

    In contrast, September saw a 65% use of sales incentives, a tiny decrease from 66% the month before. Mortgage-rate buydowns, in which the builder gives the buyer a cheaper rate for a predetermined amount of time before it rises, are one type of sales inducement.

    There was a mix among the three metrics that make up the overall builder-confidence index.

    • Regarding the state of sales, builders were quiet. There was no change in the gauge.
    • There was a 2 point increase in builders’ forecasts for sales over the next six months.
    • Regarding the number of potential buyers, builders were pessimistic. The gauge dropped one point.
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