In a noteworthy market development, Apple witnesses a substantial setback as its iPhone sales in China plummet by 24% in the first six weeks of 2024, as reported by Counterpoint Research. This decline comes amid intensified competition from local contenders, particularly Huawei, which emerges as Apple’s chief competitor in the premium smartphone segment in China.
Counterpoint’s report highlights Huawei’s remarkable resilience, with the Chinese tech giant experiencing an impressive 64% surge in unit sales during the same period. The contrasting fortunes of Apple and Huawei underscore the evolving dynamics of the Chinese smartphone market, where domestic players are gaining ground at the expense of international counterparts.
